welcome to slanted//perspectives
//stewart is a copywriter
he writes words
//vinh is an art director
he draws pictures
enjoy our work
welcome to slanted//perspectives
//stewart is a copywriter
he writes words
//vinh is an art director
he draws pictures
enjoy our work
brief:
virgin america is expanding its position in the domestic american airline market.
concept:
push virgin america’s edgy communication strategy even further with playful messaging that appeals to the “creative class” of travelers while highlighting virgin america’s increasing service.
print – two page spread, full page
cw: stewart quarles
ad: vinh tran
photo: vinh tran
model: ellen kozarits, craig sigele
brief:
glidden brilliance is a paint product sold at walmart that has low consumer awareness and poor conversion in stores. create a campaign to engage segments within walmart shoppers to promote the product line.
concept:
position glidden brilliance as the brand that will commit to consumers before, during, and after the painting process by advocating an “easymode” lifestyle, pin-pointing life tips that extend beyond home decor and re-painting.
:30 tv/pre-roll, digital, pop, and ooh – “easymode” app and microsite, “easymode” in-store designer, sensor technology outdoor boards that take the colors of passing cars to change “wall” paint
discover brilliance.
2013 aaf-nsac, blue track, 3rd place
cw: claudia alpert, dan nichols, stewart quarles
ad: suzanne miller, jessica schmidt, vinh tran, kerri walsh
director: cj richter
director of photography: kyusik gam
brief:
develop communications for the launch of an old theatre on the south side of chicago.
concept:
create a sense of ownership and nostalgia for the historic theatre by highlighting its beauty and cultural importance.
the avalon theatre. our theatre. your passion.
cw: stewart quarles
ad: vinh tran
brief:
develop a campaign for columbia college chicago that reached across departments and marketed the school as an elite art school.
concept:
use three platforms to execute a campaign that (a) generated student work on a web series, (b) continued to engage users through an integrated social media strategy, and (c) grounded the campaign in the student community through student collaboration events.
brief:
virgin america is expanding its position in the domestic american airline market.
concept:
push virgin america’s edgy communication strategy even further with playful messaging that appeals to the “creative class” of travelers while highlighting virgin america’s increasing service.
print – two page spread, full page
cw: stewart quarles
ad: vinh tran
photo: vinh tran
model: ellen kozarits, craig sigele
brief:
ceasefire chicago is a non-profit organization whose aim is to stem street violence. create a communication that authentically reaches the at-risk population.
concept:
leverage the insight that gang members generally fear incarceration – and what accompanies it – more than death and highlight the worst aspects of prison life in the language of the target segment.
ooh – train interior display, bus shelter
cw: chris powell, vinh tran
ad: chris powell, vinh tran
photo: vinh tran
brief:
adobe creative suite is a comprehensive software suite that prices out many potential users. create a more positive product impression amongst consumers.
concept:
position the adobe creative suite in an aspirational space, highlighting the inherent talent and creativity of its users. also, provide an interactive product demo through the introduction of highly accessible smartphone and tablet software to encourage users to embrace their own power.
ooh - interactive digital download bus shelter, digital media board, outdoor boards, in-store display
adobe creative suite. empower yourself.
cw: luke otwell
ad: vinh tran
brief:
create a communication to encourage and compel people to turn their phones off in the cinema.
concept:
interrupt the fomo (fear of missing out) cycle by incentivizing a shift in behavior and facilitating that change with easy functionality. simply, give people an app for their phones that will turn off their phones.
sprint. for a stronger connection.
winning pitch, summer intern project, 2012. leo burnett worldwide.
cw: david graddick
ad: aaron branch, diego saenz, vinh tran
brief:
glidden brilliance is a paint product sold at walmart that has low consumer awareness and poor conversion in stores. create a campaign to engage segments within walmart shoppers to promote the product line.
concept:
position glidden brilliance as the brand that will commit to consumers before, during, and after the painting process by advocating an “easymode” lifestyle, pin-pointing life tips that extend beyond home decor and re-painting.
:30 tv/pre-roll, digital, pop, and ooh – “easymode” app and microsite, “easymode” in-store designer, sensor technology outdoor boards that take the colors of passing cars to change “wall” paint
discover brilliance.
2013 aaf-nsac, blue track, 3rd place
cw: claudia alpert, dan nichols, stewart quarles
ad: suzanne miller, jessica schmidt, vinh tran, kerri walsh
director: cj richter
director of photography: kyusik gam
brief:
create a promotional film that highlighted and introduced the company as a hyper-local e-commerce business that offers same day delivery.
concept:
display the company’s inventory in a compelling story that speaks to the consumer process.
boomtownrack delivers your night.
cw: vinh tran
ad: vinh tran
producer/director of photography: aria moazzen
director: vinh tran
actor: meghan curran
brief:
develop communications for the launch of an old theatre on the south side of chicago.
concept:
create a sense of ownership and nostalgia for the historic theatre by highlighting its beauty and cultural importance.
the avalon theatre. our theatre. your passion.
cw: stewart quarles
ad: vinh tran
resumes are available upon request.
here’s how you can get a hold of us:
//stewart quarles
+1.2058351992
//vinh tran
+1.7735104974
